Privacy policy

THE REFINED HOME — SUPPLEMENTARY PRIVACY NOTICE

Last updated: 13 October 2026

Your trust is part of the Realm we are building.

At The Refined Home, we recognise that a refined experience must be supported by responsible handling of personal information.

This Supplementary Privacy Notice explains how personal information may be used in connection with our membership, loyalty, rewards, gifting and personalised shopping experiences.

It should be read alongside our main Privacy Policy, which explains our broader data collection and processing practices, including those associated with Shopify.

Nothing in this notice limits your rights under applicable data protection law.

1. THE REFINED CIRCLE — MEMBERSHIP INFORMATION

When you register for or participate in The Refined Circle, we may process information relating to:

  • Your customer account and contact details

  • Your recognised membership Path

  • Active, previous or cancelled paid subscriptions

  • Subscription billing status and renewal information

  • Membership benefits and eligibility

  • Birthday Blessing eligibility, where relevant information has been provided

  • Membership-related communications and customer support

  • Your preferences and participation in eligible Realm experiences

We use this information to administer membership arrangements, recognise eligibility, provide agreed benefits and maintain accurate account records.

Depending on the particular activity, our lawful basis may be performance of a contract, compliance with a legal obligation, our legitimate interests in operating and protecting the programme, or consent where required.

Permanent Path standing and active paid subscription status are recorded separately where necessary to administer their different entitlements.

2. MARKS OF REFINEMENT & MARKS OF ETHER

The Refined Home operates two distinct reward systems:

Marks of Refinement (MOR) — associated with the Path of Resonance and Refined Circle progression.

Marks of Ether (MOE) — associated with the Chamber of Ether and its rewards.

To administer these programmes, we may process:

  • Eligible purchase and transaction records

  • Marks earned, credited, redeemed or adjusted

  • Reward balances and cumulative progression

  • Membership and Chamber milestone records

  • Mission and activity completion

  • Referral participation

  • Scroll, Vault Key and Vessel transactions

  • Redemption eligibility and fulfilment records

  • Records needed to investigate errors, fraud or misuse

This information enables us to calculate rewards, recognise progression, fulfil eligible redemptions and maintain programme integrity.

Reward and standing records may need to be retained while an account remains active and, where justified, for an appropriate period afterwards.

The fact that a reward does not ordinarily expire does not mean that personal information is retained indefinitely without review.

3. SERVICE PROVIDERS & PLATFORM INTEGRATIONS

The Refined Home uses Shopify to operate its online store.

Depending on the integrations enabled within the Realm, personal information may also be processed through service providers supporting:

  • Membership management, including Appstle

  • Loyalty and reward programmes, including Gameball

  • Customer communications and marketing, including Klaviyo

  • Website analytics and advertising, including relevant Google and Meta services

  • Order fulfilment and delivery, including Wave Logistics and applicable delivery partners

  • Payment processing, security and customer support

The information shared with each provider depends on the services being used and the permissions necessary to deliver them.

It may include relevant account identifiers, contact information, order activity, subscription status, loyalty information and customer preferences.

We seek to use service providers under appropriate data protection arrangements, taking account of their responsibilities and the nature of the processing.

Some providers may process information outside the United Kingdom. Where restricted international transfers occur, the appropriate legal safeguards must be in place.

The main Privacy Policy provides further information about Shopify's own processing activities.

4. PERSONALISED EXPERIENCES & COMMUNICATIONS

The Refined Home may use relevant customer information to tailor the experience of the Realm.

Depending on your interactions and available settings, this may include:

  • Displaying content appropriate to your membership Path

  • Recognising collection and Aura eligibility

  • Showing relevant rewards or membership opportunities

  • Remembering shopping and wishlist preferences

  • Providing account and order updates

  • Recommending artefacts based on shopping activity

  • Sending eligible promotional communications

  • Measuring the performance of marketing campaigns

We may use purchase history, membership information and website interactions to help determine which offerings are relevant.

Where marketing consent is required, we will seek it before sending the relevant communications.

You may unsubscribe from promotional emails using the unsubscribe link or by contacting us.

Unsubscribing from marketing does not prevent essential communications relating to orders, account security or active subscriptions.

Where we use personal information for direct marketing based on legitimate interests, you have the right to object to that processing.

We do not intend membership profiling to produce solely automated decisions having legal or similarly significant effects on individuals.

5. COOKIES, ANALYTICS & ADVERTISING

The Refined Home may use cookies and similar technologies to support:

  • Essential website functions

  • Account authentication

  • Shopping carts and checkout

  • Website performance and analytics

  • Customer preferences

  • Marketing measurement

  • Personalised advertising, where enabled

Essential technologies may be necessary to operate the website.

Non-essential cookies and similar technologies will be subject to applicable consent requirements.

Where required, visitors should be able to make and change their choices through the available privacy or cookie settings.

We will not treat acceptance of general website terms as a substitute for consent where specific consent is legally required.

Further information about Shopify's processing and available privacy choices is provided in the main Privacy Policy.

6. ETHER GIFTING & RECIPIENT INFORMATION

Where a customer purchases an eligible gift for another person, we may process information necessary to arrange that gift.

This may include:

  • The recipient's name

  • Delivery or contact details

  • Gift-related messages supplied by the purchaser

  • Recipient eligibility information, where necessary

  • Relevant fulfilment and customer support records

This information is used to process and deliver the gift, verify eligibility and resolve related enquiries.

A gift recipient does not automatically become a marketing subscriber merely because another person has purchased a gift for them.

7. HOW LONG INFORMATION IS RETAINED

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal obligations.

Retention periods or their determining criteria depend on the type of information and the reason it is processed.

For example:

  • Order and transaction records may be retained for accounting, tax and legal purposes.

  • Membership records may be required to administer subscriptions and recognised standing.

  • Loyalty records may be retained to manage rewards and investigate disputed transactions.

  • Marketing preferences may be retained to honour consent choices and objections.

  • Customer support records may be retained for an appropriate period to resolve enquiries and disputes.

Where information is no longer required, it will be deleted, anonymised or otherwise handled in accordance with applicable law and our retention procedures.

8. YOUR PRIVACY RIGHTS

Depending on the circumstances and applicable law, you may have rights to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of information

  • Request restriction of certain processing

  • Object to processing, including direct marketing

  • Request data portability where applicable

  • Withdraw consent where processing relies on consent

These rights are subject to relevant legal conditions and exceptions.

To exercise your rights, contact:

contact@therefinedhome.co.uk

We may request reasonable information to verify your identity before fulfilling a request.

We will respond within the time limits required by applicable law.

If you are dissatisfied with our handling of your personal information, you may also raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: https://ico.org.uk

9. CONTACT & DATA CONTROLLER

For the purposes of applicable data protection law, the business responsible for the personal information processing described in this notice is:

The Refined Home Interiors Limited

Company Number: 16240143

Email: contact@therefinedhome.co.uk

Website: https://therefinedhome.co.uk

Registered Office: As stated in our main Privacy Policy and Legal Notice.

For more information about our broader privacy practices, please consult the main Privacy Policy.

Refinement is not only what we present.

It is how we treat the trust placed in our care.

THE REFINED HOME

Live refined. Live The Refined Home.